101 Simpson Street Wellington

Prepared for:
Bill Shields

Introduction

We look forward to meeting with you in person.

In the meantime, we have prepared this information to assist you to understand a little more about the current market, identify some of the special details about your property which will help it stand out among the competition, and how we will work for you to achieve the most successful sale.

If you have any questions as you are reading through, please contact us at any time, or make notes for our meeting so we can ensure all of your queries are addressed.

About Your Property

Buyer Profiles

Comments

First Home Buyers

In the current market, affordability is a consideration for first home buyers but it is certainly not the only one. With many first time purchasers being older and more established than in the past, a significant portion also seek a stepping stone property or room to grow. They value the opportunity to add their own touches and equity through home improvements and, as a result, can be very competitive buyers when the right property enters the market.

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Investors

Picking properties and localities with potential for long-term growth or high tenant demand are the cornerstones of investing. Proximity to infrastructure such as public transport, universities, hospitals, work hubs etc, is often important as it adds to tenant demand and, therefore, potential rent returns. More recently, capital growth rather than immediate returns have been driving investment which has opened up the market for the sale of properties not traditionally regarded as attracting investors.

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Downsizing

There are a multitude of reasons why purchasers look to downsize, but one thing they nearly all share is a desire to “downsize but not downgrade” - both in their property and their quality of life. This buyer segment most often looks to purchase a smaller property but one which still offers a similar good condition, room for visitors, low-maintenance living, quality fixtures, and modern conveniences. They are increasing in numbers and, therefore, in competition for suitable properties.

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Students

Requiring proximity to their campus or to direct transport links, students are also seeking lifestyle amenities such as cafes, nightlife, shops and other like-minded students when they are looking for property. Affordability is most often the main consideration, but frequently we see students settle on a property which stretches their budgets but provides access to the lifestyle and neighbourhood which most appeals to them.

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Families

As a large demographic, families make up a significant portion of today’s buyer market. The key criteria they seek are a size which suits their needs, family-appropriate floorplans, comfortable living, smart storage solutions, and a location close to their preferred schools, shops, friends and other families. Single, unattached dwellings on a good size lot are usually highly sought after, however, there is an ever-increasing trend of families seeking medium and high density housing.

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Large Families

Large families usually have a precise requirements and considerations when they are looking for property to purchase. So, when they find the home which suits their needs, they are keen and confident purchasers. High on their lists is a sense of spaciousness, multiple living arrangements, numerous bedrooms and bathrooms. Multi-generational families are a segment of this market which values floor plans that combine space with privacy - such as separate granny flats, dual entry properties, and flexible layouts.

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Retirees

A growing proportion of the population, retirees have specific, well-defined needs from their property. They are often on the lookout for smaller, low-maintenance, single level living with security and convenience as key requirements. With a view to their future, they usually prefer lower ongoing costs, nearby shops, transport, hospitals etc. while staying in or moving to neighbourhoods near their existing ties.

Market Conditions

Market Update

During the first half of 2020, demand remained slow due to various factors including a softening of investor demand in the residential market, and uncertainty during the COVID-19 lockdown. However, it's important to note that the Australian real estate market has been particularly resilient in a time of unprecedented day-to-day unease.

The suspension of the short-term rental market, and a drop in active student renters and international visitors, combined with a significant increase in vacancies has particularly impacted the investor market in a way which yet to fully bounce back.

Over this period, values in the general residential market have stabilised or declined, and selling periods have lengthened [or stalled]. An air of hesitancy still exists, due to the continuing hibernation of some businesses and industries, and some are adopting a 'wait and see' approach to real estate and financial matters until September.

This is somewhat balanced by discretionary sellers and buyers who see opportunity making moves while the market is quieter. In addition, there has been a sweeping increase in interest in home-based lifestyle and focus on renovation due to the lockdown. This means some sellers are now achieving outstanding results, however, overall the market is yet to return to it's previous heights and activity levels in most areas.

House
Unit
1br
2br
3br
4br
Suburb Profile

GREENWICH

There were 2 sales for 2 bedroom Houses in the last 12 months, with an average sale price of $0. On average it took 0 days to sell.

Sales

Average Sale

Days on Market

%

5 year Growth

Annual Price Growth

Suburb Profile

GREENWICH

There were 15 sales for 3 bedroom Houses in the last 12 months, with an average sale price of $2,485,000. On average it took 0 days to sell.

Sales

Average Sale

Days on Market

%

5 year Growth

Annual Price Growth

  • 17.9%

    2020

  • 0.1%

    2019

  • -7.5%

    2018

  • 17.3%

    2017

  • 14.1%

    2016

Suburb Profile

GREENWICH

There were 11 sales for 4 bedroom Houses in the last 12 months, with an average sale price of $2,650,000. On average it took 0 days to sell.

Sales

Average Sale

Days on Market

%

5 year Growth

Annual Price Growth

  • -5.4%

    2020

  • 0.7%

    2019

  • 8.9%

    2018

Suburb Profile

GREENWICH

There were 4 sales for 1 bedroom units in the last 12 months, with an average sale price of $0. On average it took 0 days to sell.

Sales

Average Sale

Days on Market

%

5 year Growth

Annual Price Growth

  • -1.6%

    2018

  • 25.7%

    2017

Suburb Profile

GREENWICH

There were 16 sales for 2 bedroom units in the last 12 months, with an average sale price of $868,000. On average it took 0 days to sell.

Sales

Average Sale

Days on Market

%

5 year Growth

Annual Price Growth

  • 12.7%

    2020

  • -3.6%

    2019

  • 12.5%

    2017

  • 4.4%

    2016

Suburb Profile

GREENWICH

There were 4 sales for 3 bedroom units in the last 12 months, with an average sale price of $0. On average it took 0 days to sell.

Sales

Average Sale

Days on Market

%

5 year Growth

Annual Price Growth

  • -25.8%

    2019

About The Market

Recent Sales

We work hard for our sellers to ensure they achieve the best service and the best possible results. Here are a few of the properties that have sold recently:

GREENWICH
3/1 Balfour Street
GREENWICH
GREENWICH

$1,075,000

4/167 Greenwich Road
GREENWICH
GREENWICH

$875,000

7/19 Greenwich Road
GREENWICH
ST LEONARDS

$1,100,000

305E/599 Pacific Highway
ST LEONARDS
ST LEONARDS

$595,000

1113/1 Sergeants Lane
ST LEONARDS
ST LEONARDS

$810,000

402/3 Herbert Street
ST LEONARDS
ST LEONARDS

$1,100,000

101/12 Duntroon Avenue
ST LEONARDS
ST LEONARDS

$1,400,000

17/56 Christie Street
ST LEONARDS
GREENWICH

$350,000

706/284 Pacific Highway
GREENWICH
About Your Property

Methods of Sale

How you offer the property to the market is a key decision in the selling process. As your agent, we will guide you through the pros and cons of all the options, as well as advise and assist you to determine which method of sale is right for you.

Auction

Popular in most areas, the main benefit of Auction for a seller is the opportunity to create open competition between buyers for the property to achieve the highest possible sale price. With a set auction timeline creating urgency and the requirement for potential purchasers to act on their interest, Auction is a popular choice in a buoyant market for sellers looking for top dollar within a known (but not guaranteed) timeframe and no cooling off period.

Private Treaty

Offering the property to the market with a set price or price range via Private Treaty allows sellers to comfortably negotiate the sale terms and price without the time pressures. This prominent method has resulted in countless, very successful sales as it’s open pricing is attractive to many buyers who are looking in the nominated range, and can still result in competitive offers and negotiations between interested parties.

Expression of Interest / Tender

The process for this method of sale can vary significantly, so be sure to discuss your preferences with us. Most often Tenders require potential purchasers to put one best and final offer for the property in writing and the party with the terms most favourable to the seller is the eventual buyer. Expressions of Interest can sometimes work the same way or, from time to time, it is simply a way of attracting buyers to express their interest at the beginning of the negotiating process for a property marketed without an advertised price.

Off Market

Before commencing the official marketing campaign, we recommend allowing time to present your property to our huge database of highly motivated buyers. Keen to find their perfect property, we sometimes see these buyers paying a premium to secure new properties before they officially hit the market - resulting in a great outcome for all parties.

Staff Profile

Sales Associate

Living in the local area for over 16 years now and starting her real estate career in early 2006, Zoe quickly grew into a multiple award winning agent.

Her consistency, drive and enthusiasm to further her own knowledge and advance in the real estate industry has given Zoe a vast experience in all variations of property transactions and scenarios including first home buyers, investment properties and acreage lifestyle properties. Being a local, Zoe keeps her finger on the pulse of the market; specialising in Merrimac, Mudgeeraba, Carrara, Worongary, Robina and local surrounding suburbs, Taya will tailor a specific marketing strategy to suit your requirements and ensure optimum coverage to your target audience.

As a part of one of the Gold Coasts largest and leading agencies, Zoe has the contacts and resources to ensure your selling process is not only successful in securing a premium sales price, but also creating a stress free and enjoyable experience. Throughout her Real estate career, Zoe has built a unique skill set. From her marketing flair and negotiation skills, to the great results achieved for her clients, through to her resounding belief that it’s really the overall satisfaction of her clients that counts, and with an average of over $25-30 million in sales transactions per year, the results speak for themselves. In her own words;

‘’I really enjoy real estate because I have a genuine drive and passion for exceeding my clients expectations, also finding and matching people with their dream home gives me great deal of satisfaction. I love working with people in general, because everyone is unique and everyone’s goals are different so it makes every day in this business interesting and exciting – I thrive on creating trusting relationships and assisting my clients in achieving their real estate goals whilst making it an enjoyable experience.’’

Zoe has been described by some of her past clients as professional, genuine, caring, hardworking and reliable with high level of integrity and a definite passion for her industry - she will to work extremely hard to achieve your desired result. Call Zoe today for all your real estate requirements.

Zoe Washbourne
Our Team

Working for You

Selling successfully requires choosing an agent with knowledge, experience, skill and professional tenacity in every aspect of the sales process. When you choose Zoe as your agent, you also get the benefit of a team of specialists working hard and supporting you every step of the way.

Barb Strider

Barb Strider

Sales Associate

Barney Davidson

Barney Davidson

Sales Associate

Bill Shields

Bill Shields

Brit Williams

Brit Williams

Sales Associate

What People Say

Testimonials

The 5 Key Areas

Succeeding in the Market

  • 1

    Preparation

    To help maximise the sale price of your property, we will work with you to ensure your property is ready for sale.

  • 2

    Presentation

    When competing in the market to receive top dollar, the best strategy is to present your property in the best possible way.

  • 3

    Pricing

    Pricing the property correctly the first time allows you to maximise interest and increase your chances of attracting the best offer.

  • 4

    Promotion

    Standing out from the crowd in a busy marketplace requires professional experience and a detailed understanding of marketing.

  • 5

    Negotiation

    Representing your best interests at all times, we have a deep expertise in negotiating the best outcome for you.

We want you to feel

Informed. Involved. In Control

That’s why we keep you in the loop 24/7

Get realtime notifications of your Sale process via Vendor Live, get complete transparency on what is happening and when.

Website Metrics

View detailed metrics from major websites for a detailed analysis of how the websites are performing and the level of interest in your property.

Email Metrics

Track every email sent that includes your property and see detailed information on the reach and effectiveness of your email campaigns.

Enquiries

View website enquiries, inspections and open home details immediately. Gain an understand of buyers interest and feedback.

Documents

Access a shared storage location of important documents, such as building & pest reports, authorities, advertising invoices, title searches, etc.

Advertising

Keep an eye on all your advertising expenditure, download invoices, even pay any expenses online.

Notifications

We'll send you notifications as things happen, when your property first appears on websites, as enquiries occur and as your property passed marketing milestone

We appreciate this opportunity

Conclusion

At our appointment, we will likely chat in greater detail about:

  • Your Property
  • Current Market Intelligence
  • Your Requirements
  • Your Expectations
  • Our Expertise and Results
  • Access Our Current Buyers
  • Tailored Marketing Options
  • Your Selling Options
  • Communication
  • Next Steps

We like to keep our clients informed and in control every step of the way. That’s why we are providing you with this background information for our conversation.

Our Address

599 Pacific Highway St Leonards NSW 2065

Our Phone

Office Telephone : 02 9957 5299

Zoe's Mobile : 0410884907

Our Email

Zoe's Email : mcrothers@inhabit.com.au